- Cross Channel Marketing is often a critical key to a strong and successful marketing campaign
- Not to be confused with multi channel marketing, defines Cross Channel marketing since the "use of 1 marketing channel (including direct mail or internet) to aid or promote another channel (for example retailing) - " This will help coordinate your marketing goals to the consumers and can make sure the strengthening of one's companies brand awareness - This continuous coordinated message directly targeting specific demographics, inside a specific location, who speak a specific language will reduce costs and improve overall effectiveness of targeting the right consumer at the right time - Now there is a fresh vehicle that can bring Cross Channel marketing to new level: the iPAD Where Is The Customer? What's Missing in Marketing Attribution - CM is generally used in the sale of products - Although, it can be used to distribute products as well - Companies that give a service may also start to see the advantages of CM - An example could be how lending institutions and banks depend on a number of ATMS to give their services to their customers - Medical and health organizations use a massive network of service providers - Insurance companies and financial management firms spread information through their partner management - In these examples channel marketing gave these different sorts of businesses to supply improved service minimizing cost compared to they could minus the other channel members What Is Cross-Channel Marketing? - One such example is IBM and Oracle, two large yet different IT companies with complementary products, who are alliance partners for the number of campaigns since 1986 - The results of the collaboration between these firms are hardware platforms and application systems that actually work together to offer companies with reliable IT services - Personnel are trained on both IBM hardware and Oracle applications to efficiently operate and gaze after mission critical systems for companies sms for eloqua around the world - Sometimes the joint offering is promoted via network marketing staff from both companies, and sometimes through mid-market partners 2. Keywords in the DESCRIPTION is uber-important for SEO as well as plenty of well-written copy containing keywords (but no keyword-stuffing). Call-to-Action and Destination URL within the DESCRIPTION. Link to your Sales Page (convincer), subscription page or Order Now page, based on desired results. The second aspect I like to discuss is choosing the best channel to obtain your message for your prospects. In two years working in the DVR company, I led over 200 promotional projects. We had the proper market, but I feel, after having been a part of the promotional project team, that people missed utilizing the correct channels. We used many forms of online advertising, marketing via email, radio ads, print advertising in newspapers, celebrity giveaways, and talk show giveaways. I always felt there were one channel we completely missed though. Did you understand it? We were a DVR company but we didn't advertise in the channel that men and women who use the product used one of the most - television! Our competition would advertise on TV, making claims for being "bigger, better, faster", which, looking back, was smart marketing (since I'm on the other side from the fence), but in the time was frustrating. I felt that individuals should be inside same promoting space because competition, and couldn't understand managements reasons behind not competing inside the space. Looking back, I know my job wasn't to worry about that, and let management make their decision, but I planned to make my opinions known about what I thought were redundant, pointless promotional campaigns.
0 Comments
Leave a Reply. |